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Adfero has worked with the U.S. Department of Commerce on a number of diverse range of issues, addressing the unique challenges faced by a government agency in getting its message to target audiences. The main concern of the client was to better publicize its actions, attracting the attention of legislative staff and press secretaries on Capitol Hill and ensure that legislators were kept abreast of its actions.
Adfero began by creating a selection of original, creative artwork to make communications from the Department of Commerce stand out from the constant flow of official documents and government announcements received by Hill offices. Emails and newsletters incorporating this creative have been sent to targeted lists of legislative and press staff, providing regular updates on the agency’s actions.
Still in its early stages, Adfero’s work on behalf of the Department of Commerce has opened the door to greater communication between the agency and staffers who work on related issues in Congress. Building strong relationships with the right people will be instrumental for future efforts, when the agency wishes to promote its stance on specific issues and legislation. |
The Challenge