Adfero Announces New Practice Leadership and Hires

Tara Zachariah Joins Adfero as SVP and Energy Practice Lead

Sept. 8, 2021

WASHINGTON — Adfero, a full-service communications agency based in Washington, today announced that it welcomes Tara Zachariah as Senior Vice President and head of Adfero’s Energy practice.

Tara brings a deep understanding of the sector with more than 10 years of experience collaborating with energy clients. Tara partners with clients to navigate the changing energy landscape, providing expertise in issue advocacy, strategic communications and digital media. For the past decade, Tara has specialized in articulating priorities through persuasive storytelling for energy organizations — including electric utilities, trade associations, climate and clean energy think tanks, advanced nuclear technology companies and solar power manufacturers.

Prior to joining Adfero, Tara served as Vice President at Boundary Stone Partners, where she counseled clients in the energy, clean technology and commercial space sectors. She also worked on behalf of utilities and suppliers at the Nuclear Energy Institute, creating NEI’s first earned, owned and paid content strategy and leading the complete overhaul of NEI.org. The redesigned website was named a finalist alongside Microsoft for the PR News’ 2018 Digital Awards as well as an honoree for the 2019 Webby Awards.

In addition to the new practice leadership, Adfero also announced the hiring of Rebecca McAlexander as Human Resources Manager and Jordan Daniel as Account Executive. Rebecca joins from Northpond Ventures after previously working at Adfero for three years, most recently as Executive Operations Manager. Jordan joins Adfero from ElevenEleven PR in Arlington, Va.

Adfero is currently hiring several positions across the energy, health and public affairs practices. Visit the agency’s website for a list of open positions and to apply. For a full list of Adfero’s capabilities, industries and services, visit the company’s capabilities page.


Adfero is a communications agency that integrates sophisticated digital strategies with traditional communications tactics to relentlessly pursue success for its clients.  Adfero partners with a range of organizations from trade associations and the U.S. government to Fortune 500 companies and non-profits. The company’s imaginative ideas have been recognized by industry peers and awards panels. Learn more about Adfero’s work at adfero.com.