Adfero Welcomes Bethany Aronhalt Williams as New Senior Vice President

Adfero Welcomes Bethany Aronhalt Williams as New Senior Vice President

WASHINGTON — Adfero, a full-service communications agency based in Washington, today announced Bethany Aronhalt Williams will join the agency as a Senior Vice President.

Bethany has more than a decade of experience shaping news cycles and working with high-level leaders in business trade associations, Congress and political campaigns. She joins Adfero from the American Petroleum Institute (API), where she led media relations and served as the primary spokesperson for the largest trade association representing the U.S. natural gas and oil industry.

“Adfero is excited to add Bethany to lead our energy work in Washington,” said Jeff Mascott, CEO, Adfero. “Her experience in helping to shape a national narrative will provide an immediate positive impact for our team.” 

Bethany has specialized in media, crisis communications, message development and coalition management. In addition to leading media relations for API, Bethany’s experience includes time on Capitol Hill in the U.S. House of Representatives, with leading trade associations including the U.S. Chamber of Commerce and the National Retail Federation, and on the 2016 Jeb Bush presidential campaign.

Adfero is currently hiring several positions across several practices. Visit the agency’s website for a list of open positions and to apply. For a full list of Adfero’s capabilities, industries and services, visit the company’s capabilities page.


Adfero is a communications agency that integrates sophisticated digital strategies with traditional communications tactics to relentlessly pursue success for its clients.  Adfero partners with a range of organizations from trade associations and the U.S. government to Fortune 500 companies and non-profits. The company’s imaginative ideas have been recognized by industry peers and awards panels. Learn more about Adfero’s work at