Promoting Your Agenda through Viral Video

The world of issue advocacy is rapidly changing. Now, more than ever, easy to produce videos are a powerful tool that deliver highly personalized messages to your target audiences – whether it’s Capitol Hill, the public, the media, your constituents or your membership. And videos can be easily leveraged through YouTube, Facebook, Ustream and other social media sites to virally generate greater attention for your cause.

Join Adfero Group and The Hill for an exciting two panel presentation on how your organization can use viral videos to highlight priority advocacy issues.

Panel #1: Reaching Capitol Hill (Moderated by Matthew Zablud, Partner, Adfero Group)

Camie Corrigan, Assistant Director, Federal Legislative Affairs, National Association of Children’s Hospitals (Click Here to Download PDF Presentation)
Joanna Crooks, Assistant Director for Grassroots Advocacy, American Academy of Dermatology
Justin Germany, Principal, Outlaw Media (former Director of Online Media for McCain for President campaign and producer of “The One” Web ad)
Hugo Gurdon, Editor, The Hill
Brian McCabe, Grassroots Systems Manager, American Medical Association (Click Here to Download PDF Presentation)

Panel #2: Reaching the Public, the Media, Your Members and Constituents (Moderated by Michael Wm. Schick, Partner, Adfero Group)

Adam Conner, Associate for Privacy and Global Public Policy, Facebook (Click Here to Download PDF Presentation)
Brad Hunstable, Co-Founder, UStream (Click Here to Download PDF Presentation)
Moriah R. Merkel, Grassroots Program Administrator, American Society of Anesthesiologists (Click Here to Download PDF Presentation)
Nick Schaper, Director of New Media, Office of House Republican Leader John Boehner (Click Here to Download PDF Presentation)
Amy K. Shaw, Associate Director, Public Relations, Society of Nuclear Medicine (Click Here to Download PDF Presentation)

When: Tuesday, October 27th at 2 PM.

Where: Clyde’s of Gallery Place, The Piedmont Room (707 7th Street, NW, Washington, DC 20001)

About Adfero Group
Adfero Group is a pioneering public relations firm that integrates sophisticated digital strategies with traditional communications tactics to advance our clients’ public affairs or business agendas. Adfero’s novel mix of offline and online tactics helps corporations, associations and government entities communicate effectively in today’s constantly evolving media environment. As new communications methods emerge, Adfero will continue to be among the first to master them to ensure our clients are fully engaged in the conversations that matter. Learn more about Adfero’s work at

About The Hill
THE HILL is the most important publishing brand among Washington decision makers. Through print, online and customized opportunities, THE HILL covers the important issues of the moment, and has earned a reputation for being a complete and comprehensive source of Congressional news. Advertising partners can connect with the right audience, define their issues and influence the outcome of legislation by utilizing THE HILL’s resources including THE HILL newspaper, published daily,, Congress and Pundits Blogs, HillTube, Blog Briefing Room, Twitter Room and more.