Whether it's the back and forth of a tennis game or executing an ad campaign, Alex is up for a challenge. As a coach, he knows how to motivate others. This mindset drives his individual and professional success.
In his role as Account Executive, Alex develops media plans and executes digital advertising strategy to bolster brand and campaign performance. Alex provides critical insights to the PhRMA team, making valuable recommendations based off of reporting metrics. Prior to joining Adfero, Alex was a digital strategist for Optimus Consulting, specializing in digital strategy for political campaigns.
Alex graduated from Appalachian State University with a BS in Advertising and a minor in Marketing. He also holds a BS in Environmental Science from Wofford College.
Little-known fact: Alex has taken his love of the outdoors around the world and has hiked portions of the Great Wall of China.