Tara Zachariah

Tara Zachariah

Senior Vice President

Storytelling is one of the oldest forms of communication, and good storytelling is at the foundation of modern society. A storyteller at heart, Tara has always used stories to relate and make sense of the world. She brings her instinctive ability to craft and share compelling narratives to Adfero, knowing that stories can connect individuals with brands and drive real business outcomes.

Tara partners with clients to navigate the changing energy landscape as senior vice president and energy practice lead. She provides deep expertise in strategic communications, digital media and issue advocacy. For the past decade, Tara has specialized in articulating priorities through persuasive storytelling for energy organizations—including electric utilities, trade associations, climate and clean energy think tanks, advanced nuclear technology companies and solar power manufacturers.

Prior to joining Adfero, Tara served as Vice President at Boundary Stone Partners, where she counseled clients in the energy, clean technology and commercial space sectors. She also worked on behalf of utilities and suppliers at the Nuclear Energy Institute, creating NEI’s first earned, owned and paid content strategy and leading the complete overhaul of NEI.org. The redesigned website was named a finalist alongside Microsoft for the PR News’ 2018 Digital Awards as well as an honoree for the 2019 Webby Awards.

Tara earned her MPS in Public Relations and Corporate Communications from Georgetown University and BS in Human Development from Cornell University.

Little-known fact: In order to ensure a literacy-rich environment for her toddler, Tara is reading all seven Harry Potter books to him, complete with unique voices and accents for each character. Her Oscar-worthy performance every night is all for the sake of his vocabulary development, she promises.