The voice of thousands of physicians is more powerful than the strongest government red tape. That was the nexus behind an advocacy campaign Adfero created for the American Medical Association (AMA). The aptly named Break the Red Tape advocacy campaign gave physicians resources and a platform upon which to discuss the repercussions Meaningful Use regulations were having in their practices.
The campaign was so effective in Washington – and the resources widely hailed by physicians – that AMA asked our team to expand the advocacy campaign into a formal Physicians Grassroots Network. Today, the Physicians Grassroots Network amplifies physician voices, works with legislators and medical professionals to discover regulatory solutions and influences legislation through grassroots communication efforts.