2018: A Year in Review
Looking back at 2018, we're proud of our work.
Here are some of our team's successes from the past 365 days.
Reaching policymakers through the noise of Capitol Hill is daunting–but it’s not impossible. In 2018, Adfero transformed AdvaMed’s annual Medtech Showcase into an immersive experience to remember. By bringing patient journeys to life, we put guests in someone else’s shoes and allowed them to engage with medical technology firsthand. To top it all off, this campaign is nominated for two PR Week Awards, including Best in Public Affairs.
Establishing a state-side presence for a global brand is no easy task. When the Brussels-based biopharmaceutical company UCB needed to grow their recognition in the United States, they approached Adfero to promote their network. We initiated a digital strategy that utilized community-focused campaigns, web traffic and engagement tactics to build an infrastructure of influence. By the end of the project, UCB benefited from increased domestic awareness and a strong foundation to share patient stories with American audiences.
Houses may differ in shape and size, but certain experiences are shared among all homeowners. Seeking to connect and empower this audience, Adfero helped the National Association of Realtors (NAR) build and activate its grassroots network. We promoted Homeownership Month by creating content that instilled a sense of pride and community around owning a home. The campaign advocated for–and ultimately advanced–homeownership in the US, building a base of supporters for NAR's future advocacy needs.
When several news stories pointed to instances of poor conditions in nursing homes, the industry’s reputation was put at risk. Facing an uphill battle to control the message, the American Health Care Association (AHCA) approached Adfero to help reframe the conversation. Focusing on recent and substantial improvements, including higher quality standards, Adfero’s strategy combined creative images and engaging messages to reach audiences online and in-person. We helped AHCA to reverse negative perceptions and improve the brand’s public image by fostering impactful conversations and highlighting the nursing home industry’s positive effects on care.
Work smarter, reach further and discover more. That's what leading Hill CRM provider Fireside wanted to accomplish through rebranding. Adfero led Fireside through the processes of ideation, design and implementation for a refreshed brand feel, including new logos, brand guidelines and improved online presence.
In order to communicate the impact of travel on US employment and economic growth, the U.S. Travel Association (USTA) and Adfero created a data visualization that illustrates the widespread implications of travel spending. By making complicated data easier to understand, we helped USTA earn bipartisan support for important policy goals.