Creativity Meets Precision
Our strategies fuse data and emotion to spark change today and lead the way for what’s next tomorrow.
The Adfero Advantage
Strategic rigor, creative excellence, and intelligence-led precision – that’s what we bring to our partnerships.
Expertise that Drives Outcomes
We shape reputation and influence outcomes through public affairs, digital advocacy, and crisis communications.
Strategic Creativity Informed by Science
Behavioral insights power creative strategies that inspire action and shift perception.
Intelligence that Powers Influence
Proprietary research tools ensure campaigns are grounded in real-time data and foresight.
A Culture of Purposeful Ingenuity
We balance art and analysis to create ideas that are both imaginative and effective.
Twenty Years of Partnerships
Founded twenty years ago as a digital-first agency in Washington, D.C., Adfero was born from a belief that digital and storytelling could work together to move people and shape outcomes. As communications evolved, so did we — expanding from digital campaigns to full-scale reputation initiatives and public affairs strategies that make an impact where it matters most.
Meet our founder
Jeff Mascott, former Adfero Chief Executive Officer and Founder, was a problem-solver. His children needed a soccer coach; he became one the next day. He realized the potential for a mission-driven strategic communications firm; he founded Adfero.
His clear vision, foresight and penchant for change resulted in agency success, growth and the creation of new opportunities for public affairs professionals, where he encouraged everyone to turn each challenge into an opportunity.
Jeff created and championed Adfero’s core values of teamwork, responsibility, learning from mistakes and respect. With Jeff at the helm, PR News recognized Adfero as a “Top Place to Work in PR,” PR Week chose it as a finalist for “Boutique PR Firm of the Year” and SmartCEO named Adfero a Future50 company for emergent growth. As the firm’s CEO, Jeff also appeared on PR Week’s “40 Under 40” list.
His legacy continues at Adfero and elsewhere, such as through the Mascott Family Endowed Student Support Fund that he established at the University of Maryland in 2022 to support underserved students pursuing internships in public service on Capitol Hill.