The science of influence.

The art of persuasion.

Where creativity meets precision.

Winning requires impact. It's the right blend of persuasion and influence — art and science — that gets results. We are a strategic communications and public affairs firm that blends information and emotion to move people and move the needle.

We Turn Insights Into Action

We help you win in a modern communications environment where data, creativity, and strategy intersect.

Digital Strategy

Digital Strategy

AI-infused playbook grounded in analytics

Digital Advertising• Paid Media Planning and Buying• Research and Measurement• Custom Audience Targeting• Social Listening• Digital Grassroots Mobilization• Native content strategy• Generative Engine Optimization (GEO)• Email Marketing• AI Strategy and Implementation
Strategic Communications

Strategic Communications

Smart counsel for complex challenges

Strategic Planning• Executive Visibility• Media Training• Brand Development• Story Mining & Development• Proprietary Polling• Data Modeling
Reputation & Brand 
Positioning

Reputation & Brand 
Positioning

Shaping perception across every touchpoint

Corporate Communications• Reputation Management• Internal Communications• Media Relations• Crisis Planning and Response• Thought Leadership
Public Affairs

Public Affairs

Mobilizing stakeholders to influence outcomes

Advocacy• Issue Management• Message Development• Coalition Building• Campaign Execution• Earned Media• Grassroots Activation• Issue Management• Insights and Media Monitoring
Creative & Interactive

Creative & Interactive

Visual storytelling that captivates and converts

Branding• Advertising• Creative Strategy• Graphic Design• Animation and Video• Event and Experience Design• Web Design• Digital and Social Content• Podcast• Web Development and Hosting• SEO/GEO Strategy

RECOGNITION THROUGHOUT THE YEARS

Our Work

See how we craft tailored approaches that move the needle.

National Retail Federation (NRF)

NATIONAL RETAIL FEDERATION (NRF)

An Interactive Approach to Advocacy
National Corn Growers Association (NCGA)

NATIONAL CORN GROWERS ASSOCIATION (NCGA)

An Integrated Approach to Fueling 
America’s Clean Energy Future
American council of Life Insurers (ACLI)

AMERICAN COUNCIL OF LIFE INSURERS (ACLI)

Creative Storytelling to Reframe the Narrative
View Work

TWENTY YEARS OF PARTNERSHIPS

The Pulse

Access insights on what moves people.

THOUGHT LEADERSHIP

THOUGHT LEADERSHIP

Public Trust, Communications and
the Advancement in AI
BETWEEN THE LINES

BETWEEN THE LINES

Understand Audience Behaviors
BETWEEN THE LINES

BETWEEN THE LINES

Build Credibility and Influence
THOUGHT LEADERSHIP

THOUGHT LEADERSHIP

The Seismic Shift of Online Search
Explore Insights

The Leadership Team

Adfero leaders bring expertise that drives outcomes.

Steve Lombardo

Steve Lombardo

Chief Executive Officer
Maggie Allard

Maggie Allard

Senior Vice President, Energy and Agriculture Practice Lead
Teressa Wykpisz-Lee

Teressa Wykpisz-Lee

Senior Vice President, Public Affairs Practice Lead
Steve Roney

Steve Roney

Vice President, Digital Strategy
Arvida Oufiero

Arvida Oufiero

Senior Vice President, Finance
Rebecca Alderson

Rebecca Alderson

Senior Director, Strategy & People
Sean Flaherty

Sean Flaherty

Strategic Advisor
Jeff Surrell

Jeff Surrell

Senior Counselor

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