April 15, 2025

WASHINGTON - Adfero is again strengthening its team with Dan Leonard joining as Senior Counselor. In this role, Leonard will join Adfero’s CEO and leadership team to support the firm’s Health and Public Affairs practices, serving existing clients and new business efforts. 

“I’m looking forward to working closely with Dan to support our growing Health and Public Affairs practices specifically,” says Chief Executive Officer Steve Lombardo. “As a former trade association leader and an expert in health policy, I’m confident that Dan’s unique perspective will help Adfero bring added value to our clients as they navigate today’s ever-changing policy landscape.” 

With over 20 years of experience managing trade associations at the highest levels, Leonard has had a unique 360-degree view of the healthcare ecosystem throughout his career. Leonard previously served as the President and Chief Executive Officer of the Association for Accessible Medicines, and as President and Chief Executive Officer of the National Pharmaceutical Council, leading both organizations through pivotal policy environments and driving change on key industry issues. 

“Adfero is well-known for its ability to guide clients through complex regulatory landscapes while delivering meaningful results” says Leonard. “I’m eager to dive in to provide clients with the insights and strategic knowledge needed to drive the conversation, stay proactive, and thrive in high-pressure situations.” 

Leonard joins Adfero’s senior counselor, Jeff Surrell, who has over 30 years of public affairs experience advising Fortune 100 companies, start-ups, trade associations, colleges and universities, and others facing reputational and strategic challenges. Both Leonard and Surrell bring invaluable expertise and leadership to further elevate Adfero's team of strategic communicators. 

Click here to view current openings across industry practice areas and to apply. For a full list of Adfero’s capabilities, industries and services, visit our expertise page. 

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Adfero is a communications agency that integrates sophisticated digital strategies with traditional communications tactics to relentlessly pursue success for its clients. The firm partners with organizations from trade associations and the U.S. government to Fortune 500 companies and nonprofits to tackle reputation and advocacy challenges. Adfero and its experts have been recognized by industry peers and awards panels, such as PRWeek, PRNews and Inc. Learn more about Adfero’s work at adfero.com.