AT&T Real Stories ad.

Questions Answered

AT&T Real Stories

IT'S 3AM. 

Your small business has a big order. You’ve got accounting to do, a recruitment to finish and a marketing proposal to read. How do other small business owners do it? you ask yourself.

Click over to AT&T’s Real Stories and they’ll tell you.

Mosaic of Real Stories ads.

Adfero created Real Stories as a way for entrepreneurs to learn from other entrepreneurs. Who better to advise a business owner who’s feeling that 3am crunch than another business owner who’s felt the same way?

The campaign and contest invited small business owners to share their triumphs, defeats and strategies for success. A cash prize and promotional assistance from AT&T went to the winners.

Gif of AT&T Real Stories business owner contestants.

The campaign and contest invited small business owners to share their triumphs, defeats and strategies for success.

In its relatable and authentic way, Real Stories drew dozens of stories and thousands of followers from around the country. It generated more than 100,000 total engagements and millions of total impressions – more contest entries than in past years.